I noticed last week while reading a post from Mystie at Simply Convivial that Wednesday with Words was being revived over at ladydusk. Needless to say, I am thrilled. This was always one of the high-lights of my week.
This weeks pick is from Murder Must Advertise by Dorothy Sayers. Lord Peter Wimsey, disguised as the new copy-writer, Mr. Bredon, is learning the ropes on how to write advertisements. His co-worker is explaining:
"...Dairyfields' 'Green Pastures' Margarine is everything that the best butter ought to be and only costs ninepence a pound. And they [Dairyfields] like a cow in a the picture."
"I see. Just something about 'Better than Butter and half the price.' Simple appeal to the pocket."
"Yes, but you mustn't knock butter. They sell butter as well."
"You can say it's as good as butter."
"But in that case, " objected Mr. Bredon, "what does one find to say in favour of butter? I mean, if the other stuff's as good and doesn't cost so much, what's the argument for buying butter?"
"You don't need an argument for buying butter. It's a natural human instinct." (p.11-12)This portion just tickled my funny bone, especially since my Wisconsin roots come through strong when it comes to butter!